At the end of June, the Tongxiang sub-venue of the "2025 Mini-Drama Global Expansion Brand Conference" was grandly held in Puyuan Fashion Ancient Town, Tongxiang. The event was attended and addressed by prominent figures including Mo Zhonghai, Member of the Tongxiang Municipal Standing Committee and Minister of the Propaganda Department; Chen Bing, Member of the Party Committee and Vice President of Zhejiang University of Media and Communications; Fan Jianping, President of International Online; and Xin Ruji, President of the Intelligent All-Media Committee of the China Radio and Television Association.
Under the theme of "Openness · Connection · Empowerment," the conference attracted experts and scholars from over 10 universities, representatives from more than 40 mini-drama companies and Tongxiang-based film enterprises, as well as international students from various universities. Together, they explored new pathways for the global expansion of mini-drama as an emerging cultural industry brand, while also empowering innovative content creation models and media talent development mechanisms. Key representatives from the Tongxiang Campus Management Committee, Social Cooperation Office, College of Humanities, Huace Film School, and International Education School also attended the conference.
As one of the mini-drama industry players represented at the conference, HESHU Culture joined peers in witnessing the upgrading of industrial models and the exploration of innovative approaches from local to global markets. Moving forward, HESHU Culture is committed to contributing to the global expansion of Chinese mini-dramas.